BlackBerrys got their name when Canadian manufacturer RIM found the buttons resembled the little droplets on a blackberry. The masterminds behind the world’s first smartphone recognised early on the massive impact of making email available on mobiles and have since become hugely popular, especially with business users. Even their Google CEO competitor uses one: now there’s a compliment.
Clearance from O2
- Online-only discounts
- Award winning network
- Perks for loyal customers
BlackBerry started out its life as a simple e-mail pager device but has grown to focus predominantly on the smartphone market, with around 200 million BlackBerry phones now having been shipped across the globe.
RIM’s BlackBerry devices found a home amongst the more business-orientated consumers due to its early focus on e-mail. This, combined with their adoption of physical QWERTY keyboards, made them the go-to device for enterprise users. The Blackberry Messenger (BBM) application which allowed BlackBerry users to quickly and easily message each other also drew much attention and its use has become so widespread that the term ‘BBM’ has no entered the Collins English Dictionary.
The upcoming release of RIM’s latest operating system, BB10, is looking to be a major shift for the company with its emphasis on touch interfaces and radically redesigned user experience and demonstrates a company that is clearly not afraid to take risks in the pursuit of progress.